Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22

Welcome back to your weekly marketing and news updates on The Radcast! This week, Ryan and Christina discuss the importance of ad spending, even in economic uncertainty.

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Social Holidays:

National Water balloon day - August 5

International Beer Day, National Mustard Day - August 6th

National Sister Day - August 7th

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TikTok News:

• A TikTok Music app could challenge Spotify and Apple
• TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024
• TikTok is the fastest growing source of news for adults in the UK

Metaverse

• Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

Advertising News:

• Marketers gain ROI during recession by increasing media spend, study says
• Tito’s vodka spoofs hard seltzer craze by selling empty can
• French’s slings mustard-flavored donuts in experiential push
• Maybelline pairs with Time Out to encourage IRL dating
• Jack in the Box welcomes back most famous employee Mark Hamill
• Hilton ribs romantic streak in travel ads with focus on perks
• Brands are getting creative with being real

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