In this season of WorkLife, we’re pairing each of our regular episodes with a companion interview to do a deeper dive into the topic. This is the deeper dive for our episode on the case against personal branding. Jia Tolentino is a writer at The New Yorker, screenwriter, and author of Trick Mirror —as a lauded culture critic, she’s a keen observer (and occasional victim) of the pressures we all face to brand ourselves online. Jia and Adam discuss the dark side of self-surveillance, the dangers of identity capitalism, and the routes to greater authenticity. Follow Host: Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: adamgrant.net/ ) Guest: Jia Tolentino (Instagram: @jiatortellini | Website: jia.blog/ ) Links newyorker.com/contributors/jia-tolentino Book: Trick Mirror Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts For the full text transcript, visit ted.com/podcasts/rethinking-with-adam-grant-transcripts ReThinking is produced by Cosmic Standard . Our Senior Producer is Jessica Glazer, our Engineer is Aja Simpson, our Technical Director is Jacob Winik, and our Executive Producer is Eliza Smith. Hosted on Acast. See acast.com/privacy for more information.
