Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts

People listen to your podcast every week. They tell you they love it. So why aren’t more of them becoming clients?Rethinking Podcasting is the podcast for service-based experts and founders, who want their podcast to work harder for the business it was created to support. Most podcasts about podcasting focus on how to grow your show: more downloads, more listeners, more marketing.But what if your audience size isn’t the problem?If your podcast isn’t generating enquiries, supporting sales, or helping the right people decide to work with you, more listeners won’t necessarily change the outcome.Hosted by Rosemarie, podcast diagnostician, strategist and founder of Evergreen Podcast Strategy, this show challenges conventional podcast advice and explores how podcasts influence the decisions people make before they ever enquire, apply, or buy.Because the podcasts that drive business results aren’t necessarily the ones with the biggest audiences—they’re the ones designed to help the right