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Four generations. 2 million customers a year. San Pedro Fish Market is powered by impressive technology and digital storytelling.
San Pedro Fish Market Tech Stack
* Point of Sale: Toast
* Accounting and Operations: Restaurant365
* Reservations: OpenTable
* Table Ordering: me&u
* Preventative Maintenance: Maintain IQ
* Security: Verkada
* Digital Displays: Wand
* Music & Entertainment: Mood Media
* Communications: Google Workspace + 90.io
* Other Tools: iPhone 15 (primary device), ChatGPT for contracts and emails
For more than 70 years, San Pedro Fish Market has been a Southern California landmark.
What started as a humble seafood counter is now one of the largest and busiest seafood restaurants in the U.S., famous for its shareable trays and waterfront energy.
I’ve been there with my family — the Walchef Wolfpack — and it’s an amazing place.
Founded in 1956 as a small dockside fish counter in San Pedro, San Pedro Fish Market has grown into one of the largest family-run restaurants in the United States. It now serves millions of guests each year with its world-famous shrimp trays and lively waterfront atmosphere.
Behind the sizzle of shrimp and the enthusiastic crowd of weekend regulars, the operation is sophisticated.
The business has evolved into a full media and hospitality brand—with the Kings of Fi$h series on Amazon Prime—opening a new 55,000-square-foot flagship at Los Angeles’ West Harbor.
Henry Ungaro Jr., part of the fourth generation leading San Pedro Fish Market, has been instrumental in bringing technology into a legacy built on community and consistency.
From Paper to Platform
“When we got evicted from our last location, everything was still on pen and paper,” says Henry.
“Once we started doing the math, we realized we were losing tons of money every year. Customers were frustrated. We knew it had to change.”
That change started with a full tech overhaul.
Today, Toast serves as the backbone of San Pedro’s operations—handling point of sale, handheld ordering, KDS, and marketing.
Toast also unifies third-party integrations with Grubhub, Uber Eats, and DoorDash, keeping delivery operations centralized and efficient.
Reservations are managed through OpenTable, while table ordering is powered by me&u—a move that cut long lines, improved speed of service, and increased per-person average by $15–$20.
“Once we introduced it, guests didn’t have to wait as long,” says Henry. “Food came out in 30 minutes, and everyone was happier.”
Tech To Run Operations
San Pedro’s tech stack doesn’t stop at ordering. To manage day-to-day operations, Henry turned to MaintainIQ, a tool for digital checklists and preventative maintenance tracking. “Anytime something goes wrong, we can submit a work order to the right company or handyman. It keeps everything organized.”
The team also uses AI-powered cameras to count foot traffic, providing accurate guest counts across locations—a major win for data visibility. “I want to put them everywhere eventually,” Henry says.
For digital signage and in-store displays, the company uses WAND, which allows them to manage menu boards and video content across multiple locations from one dashboard. Mood Media sets the tone with curated playlists that keep the vibe consistent fr