We interviewed Chris Neumann (The Growth Hacker). He is the founder and CEO of CROmetrics. CROmetrics performs A/B testing for a large number of companies. It provides the marketing, product, design and engineering know-how, to develop the team’s performance. They’ll map out a strategy for optimizing the website and the customer research. CROmetrics is a team of about 50 people and is distributed all through the US.
In this episode we talked to Chris about, Conversion Rate Optimization “CRO”, why is CROmetrics fully remote, instilling company culture, the hiring process, their tools, and how to give feedback.
Show highlights? Culture is one of the most important things for Chris. As CEO of CROmetrics, he believes that culture is on the biggest leverages to maintain the company. Chris gave us a couple of tips on how to create and maintain a culture, at least something that is working in CROmetrics… 1) Work on feedbacks, 2) Book clubs, 3) One-on-ones, 4) Yearly retreats
