Business of Agriculture host Damian Mason puts in extraordinary air miles during the winter meeting season, and he made time to visit our headquarters in Burley for the second straight year. He toured the Redox research farm greenhouse and met with our head of research, Dr, Gifford Gillette. He also interviewed company president, Colton Moon. Recently named as Top Ag Influencer at the FarmCon Conference in Kansas City, Mason said he was impressed with the cutting-edge technology at Redox. “There are two things that you guys are at the front of the pack on and it’s the right thing to do,” he said. “You have products that can allow producers to reduce applications of synthetic nitrogen and phosphorus, and that is absolutely where the future is going. The fact is I’m surprised the future is not here more rapidly than it is.” Mason said he expects there will be greater emphasis on healthier eating in the coming years. He said growers for a long time have frequently prioritized bigger harvests, but he thinks food as health care with a higher protein content and nutrient density will gain momentum – especially if growers see incentives for more nutritious crops.
