How to Use the Mere Exposure Effect to Add More Value

In the last set of videos, we talked a lot about building strong relationships and we touched on adding value. This week, we are going to be diving into the topic of adding value even more and how you can have a long-term mindset when it comes to relationships. In this episode of Real Relationships Real Revenue, you'll learn about the Mere Exposure Effect and how to add value to your most important relationships regularly.

Topics We Cover in This Episode:

The Mere Exposure Effect
Likeability and frequency matter
The importance of having systems for outreach

It's important that you create a system of outreach to identify the most important people you want to have relationships with and reach out to them. You don't want to just wait for life to send people your way, you want to take control of your relationships so that you can add the most value.

Think about how you can use the Mere Exposure Effect and have some kind of unexpected, unpaid outreach where you're really helpful to somebody.

If you're interested in learning more about the Mere Exposure Effect, make sure to check out the Wikipedia page I linked below. It has a lot of interesting information on it.

Resources Mentioned: