The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

What’s the single biggest reason most small businesses fail? It’s not lack of capital or competition. It’s the “E-Myth”: the fatal assumption that a person skilled at the technical work of a business is qualified to run one. In his legendary guide, The E-Myth Revisited, Michael E. Gerber shatters this myth. He provides a brilliant, step-by-step blueprint for escaping the "Technician's Trap" and building a predictable, profitable business that works for you, not because of you. Stop being an employee in your own company and start building an enterprise.