Good to Great: Why Some Companies Make the Leap and Others Don't

Why do some companies make the leap to enduring greatness while others merely remain good? Jim Collins and his team tackled this question in a monumental five-year study, uncovering the surprising answers. Good to Great isn't about celebrity CEOs or trendy strategies. It’s a research-driven blueprint that shatters business myths and reveals the timeless, disciplined principles that separate the best from the rest. This book provides the definitive roadmap for any leader determined to build an organization that achieves and sustains spectacular results.