Zlín and the Baťa Principle: inside the city that changed global shoemaking

In this Weekend Edition of Czechia in 30 Minutes, we visit Zlín, the birthplace of the Baťa shoe company and one of Czechia’s most distinctive modernist cities. Inside a former factory hall, the exhibition The Baťa Principle shows how a local workshop expanded into a global brand. Join us to hear excerpts from the museum and learn how one Moravian company shaped Czech and world history.