Uber's Annual Product Showcase Reveals It Is Coming for Airbnb and Booking

Uber is positioning itself as a comprehensive travel concierge by allowing users to book over 700,000 hotels directly in the app, with plans to integrate Vrbo vacation rentals and provide Uber rides through the Expedia app starting in June.
The company is diversifying its services through high-tech collaborations, such as a partnership with Joby Aviation for all-electric air taxis (Uber Air) and the launch of an AI-powered conversational assistant for voice bookings.
At its annual GO-GET event, Uber introduced several personal concierge features, including Travel Mode for curated local recommendations, Shop for Me for custom retail requests, and Eats for the Way, which allows riders to pre-order snacks for Uber Black trips.