The most influential moments in global sports diplomacy today rarely happen in stadiums.
They happen when a mayor decides how a city will welcome the world, when an investor chooses which league will scale globally, and when an algorithm determines which athletes and teams millions of people will see in their feeds.
This is what power in sport looks like now: dispersed, networked, and often invisible.
They happen when a mayor decides how a city will welcome the world, when an investor chooses which league will scale globally, and when an algorithm determines which athletes and teams millions of people will see in their feeds.
This is what power in sport looks like now: dispersed, networked, and often invisible.
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