39. Jen Vaughan on Balancing Nurture and Profit, The Goal Experiments

In this first conversation of The Goal Experiments, psychologist and researcher Leila Ainge speaks with yoga teacher Jen Vaughan about the tension between giving and receiving, authenticity and marketing, nurture and profit.

Together, they unpack what happens when care is your craft: how to claim space, ask for fair payment, and show up as your whole self without feeling like you’ve lost something in the process.

We follow Jen as she sets her first 2026 “goal-resolution”:

1. Claim space and set clearer boundaries
2. Ask for testimonials and feedback
3. Experiment with authentic marketing that reflects who she really is

If you’ve ever found it uncomfortable to be paid for the work you love, this episode offers a grounded, compassionate look at the psychology behind self-worth and the art of being visible.

Key themes

• The psychology of pricing and self-worth
• Feminine identity in business and creative work
• Authentic marketing vs. performance
• Balancing nurture with ambition
• Setting goals that feel true to you

Call to Action

Leila’s goal for 2026 is to double the number of listeners who tune in each week.

Share this episode with two friends or colleagues and ask them:

“What’s your goal for 2026?”

www.leilaainge.co.uk/coaching