Why I Ditched Newsletter Signup on (Almost) Every Page of My Site

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Investigating a weird outcome - signups dropped when I added more forms!
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The average percentage of subscribers after visiting my website was around 2.8%. So, I decided to add email signup boxes to various pages. I placed them in the footer of every page and even on the models’ details page. But, what happened next surprised me: The percentage of subscriptions**dropped**, averaging about 2.2% after the change.