Let the Customers Determine Your Landing Page, With Automated Optimization

This story was originally published on HackerNoon at: https://hackernoon.com/let-the-customers-determine-your-landing-page-with-automated-optimization.
A brief overview of how to use dynamic optimization to improve your landing page performance, using the site emisary.com as an example.
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With limited avenues to test with my expected audience, I decided instead to optimize my landing page dynamically, using incoming traffic.