You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients! Profit by Design is a Tap the Potential Production. Show Highlights: Donna’s role and current work Your marketing must be geared toward attracting your ideal clients. Your underlying strategy is about who you are trying to reach. The Pumpkin Plan framework to identify your ideal clients: Use a Top Client Assessment. Narrow down who you are speaking to and understand how to speak to them. Results to expect when you tweak your marketing message Examples of marketing messages to your ideal client Tools create clarity and focus in determining your marketing strategy. Donna’s perspective on ONE action that business owners can take today Resources: Connect with Donna Leyens: Website (find free resources!) and The Pumpkin Plan book by Mike Michalowicz Retain, grow, and deeply engage your A-players with the Dream Manager Program ! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today! Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today! Sign up for the free A-Player Development Plan/Mini-Course . Track your A-players’ development and retain your A-players! Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit! Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment , and receive a free paperback copy of my book, The 4 Week Vacation®️ . Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com . Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode: Better Business Better Life! Working harder and not getting paid? Feeling behind? Is
