$TRUMP, What’s Next For TikTok, and The State of the Streaming Wars — ft. Rich Greenfield

Scott and Ed open the show by discussing how the markets reacted to the inauguration, Trump and Melania’s new meme coins, and a record-breaking year for investment in global ETFs. Then Rich Greenfield, Partner and Media & Technology Analyst at LightShed Partners, joins the show to discuss the shifting media landscape. He predicts what will happen to TikTok this year and explains why he’s bearish on YouTube Shorts. Rich also gives his take on David Ellison’s purchase of Paramount, shares what he thinks will happen to the Murdoch empire, and breaks down the evolving dynamics of sports programming. Order "The Algebra of Wealth," out now Subscribe to No Mercy / No Malice Follow the podcast across socials @profgpod: Instagram Threads X Reddit Follow Scott on Instagram Follow Ed on Instagram and X Learn more about your ad choices. Visit podcastchoices.com/adchoices