Phil Hornby is a passionate product leadership coach. Helping product leaders to think clearly, make strong decisions, and take powerful action that drives high-impact outcomes. In today's episode: The 'how' and 'who' of product decision making Key principles in product decision making — Phils's contact info: • LinkedIn: https://uk.linkedin.com/in/philhornby • Talking Roadmaps Podcast on YouTube • It Depends book: https://www.forproductpeople.com/content/books/it-depends — Where to find the host, Adam Wakeling: • Twitter: https://twitter.com/adamjwakeling • LinkedIn: https://www.linkedin.com/in/adam-wakeling In this episode, we cover: (00:00) Preview (00:55) Intro (01:55) Why the book? (04:13) Where to start with product decision making? (07:05) How to decide and who decides? (11:51) Product leadership decision foundations (16:44) Getting to, making and implementing (18:33) Resolving dysfunctional teams (24:54) The importance of conflict (28:42) Decision conviction (33:09) Prioritisation frameworks (37:13) A few extra decision principles (41:00) The number seven (42:40) Final thoughts 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X