Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology. In this episode: Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio. What to expect: 🟠 Product strategy insights for developing music hardware 🟠 Inside stories from Fender and Universal Audio 🟠 Tips on progressing in Product Management Chapters: 00:00 Preview 01:00 Intro and background 06:47 Fender Acoustasonic stories 12:00 How Fender segments its customers 15:22 Product Strategy at Universal Audio 19:59 Importance of speaking with customers 20:50 Creating a product ecosystem 24:10 Ensuring product alignment 28:39 Talking Customer Lifetime Value 31:30 Defining a few terms 34:02 Process for New Business Cases 37:32 Competitor landscapes 39:30 Product feasibility process 43:03 Lessons from product disappointments 46:20 Advice to Product Managers 49:46 A few quick-fire questions 53:57 Outro 🌐 Subscribe for free on Substack: https://www.productsofmusic.com 🎥 Subscribe to Adam Wakeling's personal YouTube channel: @adamwakeling 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/products-of-music/id1683097403 🎧 Listen on Spotify: https://open.spotify.com/show/07d7lJpIRYIZ0rr31xUa5X 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
