Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology. In this episode host Adam Wakeling speaks with Tommy Stalknecht, co-founder and CEO of Single, the direct-to-fan platform for Shopify. Since its inception in 2018, Single has transformed the way artists engage with their audiences by empowering them to sell music, merch, video and memberships directly to fans. Under Tommy's leadership, Single has facilitated the sale of over 5 million digital albums, reported 16 million albums to Billboard, and hosted livestream events for millions of viewers worldwide. To learn more about Single, visit: https://www.single.xyz Chapters: 00:00 Preview 00:45 Intro 01:07 Tommy's LinkedIn post 02:14 Single's origin story 10:52 The MVP of Single 13:00 Validating the MVP 14:53 Analytics feature development 16:38 Live-streaming integration 20:00 Single's org structure 21:08 Being a hands-on founder 22:26 NFT feature introduction 26:42 Are NFTs dead? 28:42 Patreon competitor 31:40 Tommy's product vision 33:30 Single's approach to product development 35:46 How Tommy prioritises 37:58 Tommy's lessons for new founders 42:30 Getting close to customers 43:40 Outro 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
