Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology. In this episode host Adam Wakeling speaks with Rob Chapman, Founder of Chapman Guitars. Rob is an English musician, YouTube content creator, and the founder and co-owner of Chapman Guitars. He is is known for his popular instructional YouTube channel with over 725,000 subscribers and as demonstrator of guitar equipment for Andertons Music Co. He is a lead singer and a guitarist, previously playing for the blues/Americana band Clockwork Wolf & Co, and rock band Dorje. Watch this episode on YouTube: https://www.youtube.com/watch?v=OnC9tEEDjNQ To learn more about Chapman Guitars, visit: https://www.chapmanguitars.com/ Rob's YouTube Channel: https://www.youtube.com/@RobChappers Chapters: 00:00 Preview 01:07 Intro 02:40 The birth of Chapman Guitars 05:05 The power of customer collaboration 09:49 How to make a great guitar? 10:41 Rob's skillset that helped boost the brand 13:04 Rob's values and company values 15:12 Steering the ship in difficult times 19:57 The uniqueness of the guitar product market 23:28 Finding 'vibe' in developing products 25:12 The rise of relicing guitars 26:54 Finally talking about the café 28:36 Separating business and creative sides 33:10 The issue with YouTube product demos 36:17 Agile approach to manufacturing location 42:53 Decision to release a boutique guitar amplifier 6:10 Rob's final thoughts 48:00 Outro 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
