Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology. In this episode: Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market. GigRig: https://shop.thegigrig.com/ That Pedal Show: https://www.youtube.com/thatpedalshow Chapters: 00:00 Preview 01:24 Intro 01:50 The idea for GigRig 06:00 Tone struggles and in the studio 08:00 The challenge of complex effects 11:00 Moving to the UK 12:50 Dan shows very first product 16:15 Common founder story? 20:50 The slow burn of Youtube for promotion 22:20 The niche of the niche of the niche 25:40 Dan's music and product passion 28:00 The beauty of being agile 31:25 Deciding to launch a new product 34:25 Dan's advice for new founders 40:30 What keeps Dan's drive 42:50 The 'magic' of musical connections 45:00 Outro and final thoughts 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
