Jonny Kaldor is CEO and Founder of Pugpig, a web and app developer for publishers. He was previously CTO at News UK. In today's episode: • A brief history of digital publishing • The current state of the digital publishing market • Successful tactics and tech that publishers should employ — Jonny's and PugPig's contact info: • LinkedIn: https://www.linkedin.com/in/jkaldor • Website: https://www.pugpig.com Report mentioned in episode: https://www.pugpig.com/the-media-collective-on-retention-economics/ — Where to find the host, Adam Wakeling: • Twitter: https://twitter.com/adamjwakeling • LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/ • YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast In this episode: 00:00 Preview 00:56 Introduction 02:00 From print to digital 03:17 Types of publishing 04:00 How things have changed in publishing 08:00 News Media as first movers 13:00 Products for consumer magazines 16:28 Utility as a tool for consumer magazines 17:52 Creating daily and weekly user habits 24:00 Digital editions and 'finishability' 27:38 Print vs Digital UX 28:40 Audience profile of mobile apps 32:56 What makes a great digital publishing platform 34:00 Publishing apps versus the 'big' apps 36:00 Use of audio 40:00 Repurposing content 41:00 The need for publishers to invest in editorial 43:35 Insights on gating tactics 52:10 The importance of the Friends Zone 54:26 Jonny's takeaways 🌐 Subscribe for free on Substack 🎧 Listen on Apple Podcasts 🎧 Listen on Spotify 🌐 Follow the host on LinkedIn 🌐 Follow the host on X
