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In this episode, Soness Stevens, the Original TEDx Speaker Coach,
joins Brian to talk about getting, giving, & excelling at, a TEDx Talk. This episode is a departure from the normal episode, since Brian’s TEDx talk went live and went viral, Brian’s received a lot of questions about how to get a TEDx talk, and tips or advice on giving one. This episode with Soness shares solid answers to those questions.
Link for the full page with all the details, the video, and more, for this episode:
https://www.productivitygladiator.com/episodes/soness-stevens-getting-giving-excelling-at-a-ted-talk
Today’s Guest
Soness Stevens
The 1st TEDx Speaker coach
Soness Stevens, the Original TEDx Speaker Coach is a communications expert, four-time speaker at TEDx, coach to more than 140 TED & TEDx presenters, and member of the TED Global faculty. Her stories inspire audiences to cry, laugh, and give standing ovations. Audiences of 10 to 1,000 are moved, connected, and engaged by Soness's presentations. 750,000 people have undergone transformation over 20 years.
You can contact Soness Stevens here.
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When do you know you have an idea that’s Good for a TEDx talk?
—TED calls a talk an “idea worth spreading”
—Chris Anderson, the head of TED says:
“Everyone has an idea worth spreading”
—Soness adds to that:
“…when they make it clear concise and replicable.”
The application process
Brian’s Process: it took 2 years (with a 14 month COVID Delay):
—Researched over 100 events.
—23 applications in total / ended up with 2 offers.
—Idea combined with a story people can relate to.
—2 offers within a couple of weeks for each other.
Other recommendations:
—Pick an event that’s relevant to your topic and to your audience
—Recommend focusing on one event and one application at a time. A good quality and tailored application to a specific event, with a video of yourself mentioning your idea, will beat the “blast everyone with the same blueprint” every time.
—Only accept or plan to give one TEDx talk at a time, for one idea at a time.
In a TEDx speaker application 4 things to address:
1) What’s the idea worth spreading?
2) How does your talk align with that TEDx event’s theme?
3) Why should anyone care?
4) Why should they listen to YOU share the idea?
Developing Your Talk
From Brian:
Write it first, focus entirely on the content and “what you’ll say”, up until 4 weeks before talk, then switch to memorizing your delivery on “how you’ll say it”.
For 6 months - 3x per week zoom calls with friends. I read them the talk and showed them the slides. At the end, I asked them “On a scale of 0-not at all likely, to 10-extremely likely, how likely would you be to recommend this talk to a friend or colleague.?” and “Tell me why?”. This is the Net Promoter Score question. When I was consistently getting 9s & 10s almost all the time I knew the content of the talk was ready.
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