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Chris Westfall joins Brian on the show to dissect what it is that makes a winning elevator pitch. He is a regular contributor to Forbes, the author of The NEW Elevator Pitch, and one of the most sought-after business coaches & keynote speakers in the world.
See the full details and links on the episode's page: https://www.productivitygladiator.com/episodes/dissecting-a-winning-elevator-pitch-with-chris-westfall
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Episode Content
For Employees
Open your pitch with something that’s honest, and true, and doable, which they will agree with. The most powerful pitch is the one that’s honest and true.
Next: Share something that’s unexpected, surprising, innovative, or counterintuitive.
Last, some new information that will make them say, “tell me more”.
The higher above you that you pitch, the more simple the concepts need to be, don’t get down in the weeds, zoom out to a level that’s honest and true for both of you at both of your levels.
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For Front Line Supervisors and Middle Managers
Only difference between a pitch as an employee vs a pitch as a manager is to constantly remember “service”.
It’s constantly in terms of “impact”.
“With these resources, here’s what I’d be able to do for you…”
“I’ve thought this through” and come prepared to share the thoughts.
The elevator pitch just starts the conversation, and gets permission to tell them more later.
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Videos of Pitches Referenced In This Episode
Direct link to the pitch that won the Rice Business Plan Competition this year.
Topic: Magnetic Gears
Company: Fluxworks
https://tinyurl.com/FluxWorksPitch
Aaron Powell of Bunch Bikes in verbal fistfight with Barbara Corcoran in his pitch on Shark Tank and she “takes him downtown”. He got “real”.
https://www.youtube.com/watch?v=pXE7xkVZt8Y
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Today’s Guest
CHRIS WESTFALL
US National Elevator Pitch Champion, Author, Coach
Chris Westfall is an entrepreneur, business coach, and is recognized as the US National Elevator Pitch Champion.
A regular contributor to Forbes, and the author of four books - plus a ghostwriter for six more - he specializes in helping bring new stories to life. His titles include easier, Leadership Language and The NEW Elevator Pitch.
Chris has helped launch over five dozen businesses, and has appeared on ABC NEWS, NBC TV and CNN. He has worked with thousands of leaders at Fortune 500 companies, non-profit organizations and high-tech startups. He regularly consults with top-tier universities. and is a coach to entrepreneurs and executives around the globe. His clients have appeared on Shark Tank, Dragon’s Den and Shark Tank-Australia.
Linkedin: linkedin.com/in/westfallonline/
Website: http://westfallonline.com