On the new Billboard Pop Shop Podcast, Katie & Keith are talking about all the ways artists are carving out special moments for fans at their shows -- like Taylor Swift's acoustic set on Eras Tour or Kelly Clarkson's nightly Kellyoke cover in Las Vegas -- and why it's a win-win for everyone involved. The latest example: Jonas Brothers are maximizing the news cycle around their 20th-anniversary Greetings From Your Hometown Tour, which launched less than a month ago but has generated dozens of headlines about surprise guests, unexpected reunions and two brother trios joining forces.
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