This Bachelor-turned-podcaster has a lesson for Washington

Nick Viall became famous after appearing on The Bachelor and The Bachelorette — but used podcasting to turn reality TV stardom into lasting relevance. So last week, YouTube brought The Viall Files host to Washington to teach political staffers how to tap online creators to spread their message. Coming off of last year’s “podcast election,” Viall says the medium has gained new levels of media credibility and that candidates need to win over listeners like his in order to win votes. On POLITICO Tech, Viall joins host Steven Overly to discuss podcasting’s breakout moment and why not every politician is cut out for it. Learn more about your ad choices. Visit megaphone.fm/adchoices