Spotify adds new podcast discovery feature

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If getting your podcast discovered is hard, then this new feature might help. Spotify has launched Prompted Playlist for Podcasts, a tool that lets you build podcast playlists just by asking for something - like "Create a podcast playlist with the biggest entertainment news". The tool is available for Premium users in English in selected countries. We gave it a go, and we approve of its top choices.
- Spotify’s article says that “more than 34 million podcasts are discovered for the first time every week on Spotify” - so anything that helps get new shows found will benefit us.
George Soros’s Soros Fund Management is investing into MeidasTouch Network, the owner of The MeidasTouch Podcast. Terms weren't given. The investment company became the largest shareholder in Audacy in February; and invested in Crooked Media in 2022.
- Fun fact: Soros was described as “the man with the midas touch” in TIME magazine in 1993. He is now.
Ausha has expanded its growth suite with Ausha Visibility Ads, adding the ability to buy ads on Spotify and YouTube for your podcast. Specifically adapted for podcast growth, the tool is available today in beta.

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