Multiplatform podcasting

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• Podcasts are becoming multiplatform - audio, video, short-form, social and newsletters - and audiences are switching between them. That's one of the findings of a new piece of research: The Podcast Atlas by Sounds Profitable, which gets covered in a free webinar this Wednesday. The data also covers the benefits of podcast newsletters (not this one) - which "create direct, owned relationships that are independent of platform algorithms. Among newsletter subscribers, 87% said podcast newsletters lead them to listen to episodes".
  • We also learn that audio and video listeners demonstrated nearly identical episode completion rates.
• The winners of the Scottish Podcast Awards were announced. The Podcast of the Year went to comedy show The Ford & Shelby Show.
• iHeartMedia announced an expanded relationship with Amazon Ads. iHeartMedia customers can now leverage Amazon DSP; iHeart is also a local reseller of its audio and video inventory.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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• FREE Content Collaboration session for podcasters. — Looking to be a guest or find guests? In this 100% FREE Podcasting Business School meet-up, podcasters will have the opportunity to network and seek collaboration opportunities with other podcasters.
• 🚨 Make the Most of July — Only 2 days left to lock in self-serve campaigns running 7/1-7/15 on Player FM! Boost downloads, grow your audience, and get your show discovered. Don’t wait!
• The Podcast Atlas — Join Sounds Profitable's Tom Webster for a live webinar on July 1, as we explore the NEW Map of Podcasting, the creator-centered universe, and how all the pieces fit together.

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