How listeners find new shows

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YouTube is the most popular way to discover new podcasts, according to new research from Sounds Profitable and JAR Podcast Solutions. 61% discover shows via either YouTube or social media. However, different platforms vary with different ages. The data is a free download.
Entertainment shows typically don't perform very well for advertisers - but, there are some breakout entertainment podcasts with great ad performance, says Oxford Road, in a new ORBIT report. The best performing is The Popcast with Know and Jamie; but Jon Stewart's The Weekly may be the one you've heard about (and it's at #3).
Triton Digital's US Podcast Ranker for May 2026 was released. iHeart's Stuff You Should Know became #1 in weekly average downloads. The top sales network was iHeart Audience Network.

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