How Canadians listen to audio

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9 out of 10 Canadians listened to some form of audio yesterday - and half of it is ad-supported. However, podcasts get just 9% of all ad-supported audio time in Canada, says a new piece of research from Signal Hill Insights. Music on YouTube, or streaming services, are listened-to more than 2.5x more, the study says.
- How does this compare? Podcasts are just 6% of all audio in the UK, according to RAJAR's MIDAS study; 8.9% of ad-supported audio in Australia, says GfK; but 20% of ad-supported audio in the US, says Edison Research's Share of Ear.
- Meanwhile, in the US's TV landscape, Nielsen reports that streaming services were responsible for 48.6% of total TV usage in May. YouTube is on 13.8%; Netflix is on 8%.
YouTube is making custom thumbnails available for YouTube Shorts, and giving more control about how they look.
In the US, ABC News Podcast network has launched a subscription channel through Apple Podcasts for its 20/20 true crime shows. Subscribers will receive exclusive content and early access to new series ahead of the public releases.

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