EP1989【吳淡如】零元創業還是有可能，韓國最夯咖啡廳怎麼做到？
在資本至上的創業時代，有人竟能零資本不斷開店、創下年收4.5億台幣的成績？ 韓國讀書咖啡廳龍頭作心（Zaksim），在疫情後快速崛起， 它介於咖啡廳跟K書中心之間，採全無人化、遠端管理，使用者自己用指紋解鎖開門獨享專注時光， 然而比咖啡廳或K書中心收費都更高的讀書咖啡廳，究竟會大受歡迎的原因是什麼？ 這個案例告訴我們，創業者不需靠背景，理解人性，就是真正的生財之道．．． -- Hosting provided by SoundOn
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