EP1976【吳淡如】有情緒價值的東西才會大賣！
有人說情感是神的語言， 因為人有情感的需求，所以情緒就有了價值， 在商品同質化的時代，情緒價值正是2025年最重要的商業武器！ 從一隻可愛的小公仔到一碗冒著熱氣的薑湯，再到饅頭和麵包， 今天用生活中最簡單的例子， 來解構「情緒價值＝生理喚起＋認知標記＋心理帳戶」的公式， 就讓我們來理解新世紀的發財之道！ -- Hosting provided by SoundOn
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