EP1807【吳淡如】為什麼網紅品牌最終賺不了錢？
不少人看上電商流量，懷抱著熱烈的期待還有偉大的夢想，忙著設計Logo、申請商標，心裡想的是只要帶動流行就會有高毛利率，不過，基本上只是貼牌生產…卻自以為在做品牌。 事實上，做品牌跟做產品其實是兩件事， 如果產品沒有長久發行的價值，只想靠包裝來提高售價，通常會鎩羽而歸．．． -- Hosting provided by SoundOn
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