EP1621【吳淡如】促銷反而搞死公司，怎樣回事？
任何的倒閉事件，往往比成功案例更值得借鏡！ 有家曾經風光無比、美國擁有56年歷史、以大龍蝦料理聞名的連鎖餐廳， 前陣子居然無預警關閉數十家門市，負債近百億台幣，聲請破產保護， 讓老顧客們很震驚：生意這麼好的店怎麼會倒閉！？ 原來問題出在錯誤促銷決策所帶來營運及財務赤字．．． -- Hosting provided by SoundOn
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