EP1388【吳淡如】救活了芭比娃娃的行銷天才
有一個行銷天才，兩次救活芭比， 而且幫成衣製造商Gap股價翻倍，這是怎麼做到的呢？行銷界的人很相信他可以幫老品牌起死回生。 這個專門幫老字號擦亮招牌的人叫狄克森， 他身型瘦高、臉長，跟一般商界高管常見的形象截然不同，帶著應我有點頑皮的微笑， 行銷高手如何拯救被視為過氣的商家？ -- Hosting provided by SoundOn
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