【未來商學院】真的有人跟原廠租冰箱、冷氣？LG想做什麼？ S1EP85
你敢挑戰業界第一嗎？想當第一，你做了多少準備？LG電子近日推出家電租賃服務，是業界首見之舉；在此之前，台灣人多年來早就習慣了購買家電，似乎也沒有嘗試過類似的創舉。 租賃服務需要增加不少人手，專門從事金流、客服和維修工作，LG為什麼要大膽嘗試這個從沒有人挑戰的創新？此前在韓國、泰國和馬來西亞市場的租賃經驗 ，對比台灣有什麼差異？趕快來聽聽家電大廠如何另闢蹊徑，爭取消費者口碑吧！ 來賓：LG電子HA PM Team總監金建一、Rental Business Team協理陳俊宏 主持人：風傳媒財經副總編輯周岐原 商務合作洽詢：[email protected] -- Hosting provided by SoundOn
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