【天下好讀Ep.303】Google、迪士尼行銷致勝關鍵：不是靠獨特，而是「這件事」
在激烈的市場競爭中，「獨特」才能讓顧客印象深刻？《絕命毒師》如何讓爆米花賣翻天？迪士尼、Google成功行銷的背後，又有什麼祕訣？事實上，大腦最愛的不是前所未見的新穎事物，而是瞬間勾起過往記憶與熟悉感的創意。天下雜誌出版《大腦喜歡這樣行銷》
製作團隊：凌爾祥、張雅媛、林佩均
＊推薦好書《大腦喜歡這樣行銷》：https://bit.ly/45DsXdH
＊意見信箱：[email protected]
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