EP #22 - More Than Coffee: How Muletown Coffee Revived a Town Square and Built Real Community

In this warm, heartfelt episode, Chris and Kelli Coyne (owners of Muletown Coffee in Columbia, Tennessee) share the unlikely story of how a small coffee roasting operation became the spark that transformed a forgotten downtown into a thriving community hub.

What started in 2013 as a risky venture in a near-empty square has grown into something far bigger than great coffee (though their roasts are repeatedly called “fantastic”). Chris boldly told his team on day one, “Remember, what we’re doing here is not about coffee.” It’s about what coffee does … it gives people an excuse to gather, linger, and connect.

From first dates to Bible studies, grieving friends finding solace on the porch, kids playing Uno with parents, and an elderly couple making the shop their daily ritual, Muletown has become Columbia’s living room. The owners credit “Porch Time” (organic gatherings born out of shared loss) for deepening those bonds and helping draw people back downtown.

Amid reflections on slowing down in a noisy world, resisting hustle culture, and generous giving over strict profit, one truth shines through: sometimes the simplest things—a good cup shared without hurry—can rebuild a community one conversation at a time.

Pull up a chair, grab your favorite mug, and listen in. You’ll leave wanting both better coffee and better connection.

If this conversation filled your coffee cup, we would humbly invite you to leave a thoughtful comment below and please, don’t be shy … the Like and Subscribe buttons help more friends find this episode.

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Learn more about Plain Values at https://plainvalues.com.