314: Overcoming Public Perceptions

Summary

Have you ever felt like the pet services industry isn't taken seriously or seen as professional? Public perception often casts pet sitters as not professional, un-trustworthy, or doing a job anyone can do. How do we overcome these as an industry? We break down five actions it takes to change public perception and raise expectations across the board; all learned from a recent ride in a tow truck.

Main topics

• Collin's trip with a tow truck!
• Lessons from the company owner
• What it means for pet care
• Ask a Biz Coach

Main takeaway: To tackle the many misunderstandings the public has about the pet services industry, we all have a role to play!

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Full show notes and transcript

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