306: You Need to Stop Apologizing

Do you over apologize? 😬 While saying "I'm sorry" can come from many good places, often it's driven by personal fears and anxieties. Apologizing when it's not actually your fault damages your authority and trustworthiness with your clients. Today, we share why over apologizing becomes an unconscious habit and to start working towards healthier ways of communicating with clients and people in our lives. Then, business coach Natasha O'Banion answers, "How do I identify bottlenecks in my business?"

Main topics:

• What over apologizing does
• Where over apologizing comes from
• What to say instead
• Ask a Biz Coach

Main takeaway: Your desire to apologize actually comes from a very deep and powerful strength - empathy. We just have to be careful about it taking control of us.

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