When Erica Carrico was diagnosed with cancer in her 30s, she found herself rocking her baby and questioning everything. What followed was a promise to stop living for everyone else—and to start showing up for the purpose she was meant to fulfill. In this episode, Erica shares how that wake-up call launched her into a soul-led business that now generates seven figures and impacts women around the world. We talk about the power of listening to your inner knowing, building a business that aligns with your values, and the unexpected ripple effects of saying yes to your calling. Key Moments: – The quiet clarity that followed a cancer diagnosis – How corporate burnout pushed Erica toward purpose – The mindset shift from “safe” to soul-aligned – Letting go of perfectionism and people-pleasing – Tips for reconnecting with your purpose at any age – The ripple effect of building a business with heart If you’ve been waiting for a sign, this might be it. Erica’s Book: Awaken Your Purpose – Available on Amazon, Kindle, Audible Learn more: https://www.ericacarrico.com When’s the last time you did something just for YOU? 🍷✨ Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes. 📍 Dates: July 31–August 2, 2026 🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp Wine Camp 2026 is calling. Are you in? Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call Wine Camp 2026: Join the list or save your spot: https://www.pennyforyourshots.com/winecamp Become an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insider Love cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sip Explore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.com Follow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
