Sustainable haircare that actually works ? Yes, please. In this week’s episode, I’m chatting with Kate Assaraf , founder of Dip —the bar shampoo and conditioner brand that’s winning over luxury lovers and plastic-free skeptics alike. Kate’s not just a beauty founder. She’s a truth-teller, label-reader, and lifelong hair nerd on a mission to make sustainability approachable, affordable, and actually enjoyable. We talk about: Why most bar haircare feels like a downgrade—and how Dip is different The real story behind essential oils, “natural” claims, and what clean beauty should mean How growing up with very little shaped Kate’s values (and her business) What it means to lead with integrity in a world of influencer marketing The soft power of small-town living, silly moments, and swims in the sea Whether you're deep in the plastic-free life or just bar-curious, Kate’s story will inspire you to trust your gut, stay scrappy, and never settle for bad hair. Timestamps: 00:02 – From bar skeptic to beauty CEO 00:09 – What no one tells you about “clean” ingredients 00:17 – Detangling without drama: Dip’s superpower 00:26 – Starting over after a broken business partnership 00:33 – Reframing success, money, and motherhood 00:45 – Why guilt-free sustainability matters more than ever Connect with Kate: Website: https://dipalready.com Instagram: @dipalready When’s the last time you did something just for YOU? 🍷✨ Wine Camp 2026 is your chance to escape, sip fabulous local Rieslings, cruise at sunset, laugh around the fire pit, and soak up the magic of New York’s Finger Lakes. 📍 Dates: July 31–August 2, 2026 🏡 Spots are limited, so grab yours now: https://www.pennyforyourshots.com/winecamp Wine Camp 2026 is calling. Are you in? Want support growing your business? Book a free Discovery Call with Penny: https://tidycal.com/pennyforyourshots/discovery-call Wine Camp 2026: Join the list or save your spot: https://www.pennyforyourshots.com/winecamp Become an Insider for weekly updates, tips, inspiration, and episode extras: https://www.pennyforyourshots.com/insider Love cocktails + community? Join the Sipper Club: https://www.pennyforyourshots.com/sip Explore all things Penny: coaching, podcast, events, & more: https://www.pennyforyourshots.com Follow Penny on Instagram: @penny4yourshots Or on Facebook: Penny (Kuhlers) Fitzgerald
