Netflix didn’t want Meghan’s As Ever brand? Insiders say As Ever flopped with viewers

New details are emerging about why Netflix stepped away from Meghan Markle’s lifestyle brand As Ever. According to insiders, the company struggled to see how the products fit alongside its entertainment franchises and believed the brand failed to connect with its audience.

One source told the Daily Mail executives even explored featuring As Ever merchandise inside Netflix’s upcoming “Netflix House” retail locations in Philadelphia and Dallas, but the idea reportedly
stalled because there was little enthusiasm for the brand.

Critics say the split could damage Meghan’s credibility with corporate partners. Reputation consultant Eric Schiffer called the development “celebrity brand suicide in a cashmere apron,” arguing that losing Netflix removes the prestige backing the venture.

Despite the criticism, both Netflix and Meghan’s team insist the separation was amicable and say the Duchess will now expand the brand independently.

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Palace Intrigue is a daily British royal family podcast covering King Charles, Meghan Markle, Prince Harry, Kate Middleton and the House of Windsor. New episodes every day. Follow on Apple Podcasts, Spotify, or wherever you listen. Part of the Caloroga Media network.

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