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Today, we're talking with Nancy De Losa from AQTO Cycling Tours in Italy. For AQTO, the magic of riding in Italy is all about the challenge and reward. You get testing yourself on Italy's most exhilarating climbs and descents while immersing yourself in authentic Italian hospitality.
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What Happened:
We didn't mean to start a cycling tour business in Italy. No, really.
It all started with a blog post.
Damien rode a legendary vintage bike ride in Tuscany, blogged about it for his cycling apparel brand, and boom—emails started rolling in: "Do you run tours?" Cue the two of us looking at each other with raised eyebrows and saying, "...Maybe we do?"
One spontaneous road trip, a few door knocks, and a hotel booking later—AQTO Cycling Tours was born.
Here's the kicker: I'm not a cyclist. Not even close. I married one. I live with one. But cycling? Doesn't sing to my soul. Yoga and red wine, yes. Lycra and bike grease? Not so much.
So I created something for the others like me—the non-cycling partners, the half-riders, the aspiring adventurers who want the Italian magic without the saddle sores. From curated cooking classes to 3,000-year-old olive trees, that little side program became a unique (and very loved) part of our brand.
Principle:
Just because you're not the "typical" expert in the room doesn't mean you don't belong in the business.
In fact, your "different lens" might be the very thing that makes the experience more complete, more inclusive, and more memorable for everyone involved.
Transition:
A lot of us think we need to be "all in" on something to make it work—like being a hardcore cyclist to lead cycling tours.
But the truth is, many adventure-based brands get stuck trying to serve only the enthusiasts. And in doing so, they forget about the partners, the dreamers, and the curious souls who crave the journey, just not the climbs.
That's why so many businesses feel out of reach for the average person. They're built on the assumption that only experts belong.
That's Why:
That's why this episode of the Outdoor Adventure Lifestyle Podcast exists—to show how Nancy and Damien built a boutique Italian adventure company that doesn't just cater to cyclists, but to humans who crave culture, community, and challenge.
Whether you ride or not, their approach is a masterclass in designing an inclusive, enriching experience that welcomes everyone at the table (and on the trail).