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A heated controversy erupted in British Columbia after Liberal campaigners flagged five YouTube ads run by their Conservative opponent — ads that violated YouTube’s strict ban on political content. Though now removed, the ads exposed a troubling gap: Conservatives outspent Liberals 8-to-1 online, especially on Facebook, fueling accusations of unfair advantage and rule-bending. A digital strategist called the complaint overblown, but the incident underscores how crucial it is for campaigns to navigate platform rules — even the most technical ones — when budgets are wildly uneven. In today’s digital race, reaching voters isn’t enough — doing so ethically and legally matters more than ever.
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