Highlights - ANTHONY LEISEROWITZ - Host of Climate Connections - Senior Research Scientist, Yale School of the Environment

"So the why really depends on where you are. People are not all the same. There is no such thing as the public. There are many, many, many different publics within a state, within a country, within the world, right? So one of the first cardinal rules of effective communication is know your audience. Who are they? What do they know? What do they think they know? Who do they trust? Where do they get their information? What are their underlying values? And it's only once you know who they are that you as a communicator can go more than halfway to try to meet them where they are not where you are. Where they are. That's so easy to say, but it's actually so hard for so many of us within the climate community to do because we're steeped in this issue. We want to talk about things."