In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry. Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context. Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants. 00:43 Meet the Legend: Steve Cox 01:20 Steve Cox's Journey in Media 03:58 Transition to Out-of-Home Advertising 05:36 Challenges and Strategies for Smaller Media Owners 09:06 The Five-Step Sales Process 19:06 Common Mistakes in Media Sales 22:55 Understanding Audience Behaviour 23:41 Marketing to Brands and Agencies 24:40 The Importance of Agency Relationships 25:39 Targeting Small and Local Brands 26:49 Effective Communication with Agencies 31:30 The Value of Agility and Passion 33:35 Quickfire Questions with Steve 42:20 Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
