General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry. Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment. Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI. 00:00 Introduction and Background 01:00 Career Journey in Media 05:54 Transition to Radio and a Startup Environment 11:51 Success of Boom Radio 14:37 Understanding the Silver Pound Audience 19:17 Challenges in Selling to Brands 22:16 Navigating Industry Changes 24:33 Memorable Wins and Lessons Learned 29:02 Quickfire Questions and Personal Insights If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
