Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE . Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and marketing in the health technology sector. With discussions on behavioural change, the impact of ultra-processed foods and the future of health tech, this episode is packed with insights for anyone interested in health and nutrition. All views expressed are those of the participants, listeners should consult a medical expert before following any of these views or recommendations. 00:00 Welcome and Guest Introductions 01:29 Jonathan Wolf's Journey to Founding Zoe 04:36 The Science Behind ZOE's Nutrition Programme 07:01 Impact of Diet on Health and Mood 22:47 Challenges and Successes in Health Tech Branding 29:47 The Role of Marketing in Health Technology 34:20 The High Stakes of Scientific Validation 34:43 Disconnect Between Scientific Proof and Market Impact 36:40 Brand Influence in Health Decisions 37:43 The Role of Advertising and Brand Partnerships 41:26 Challenges in Sustaining Behaviour Change 44:58 Technological Advances in Health Monitoring 47:08 The Importance of Messaging in Health Campaigns 49:21 Rethinking Food and Health Guidelines 01:02:58 The Future of Food Labelling and Consumer Information 01:09:32 Conclusion and Final Thoughts If you want to do business with the UK’s leading brands Request an ALF Insight demo . Hosted on Acast. See acast.com/privacy for more information.
